VAV Denim Technology, Germany
German-based VAV Technology pioneers ethical and sustainable denim manufacturing, developing machinery, robotics, and software to reduce the ecological impact of denim production worldwide drastically.
I worked with the VAV Technology Team as an International Sustainability Marketing Manager for 2 years.
My Responsibilities:
♻️ Crafted a Sustainability B2B Communication & Marketing Strategy, resulting in $5 million in initial sales and $20 million in annual recurring sales from a targeted Fortune 500 company.
♻️ Conducted competitor analysis and market research, identifying industry trends and potential new target customer channels.
♻️ Managed content of corporate websites, social media channels, and corporate communications for 30+ international sales and support teams.
♻️ Coordinated 20+ international trade shows and events in conjunction with paid Facebook-targeted ads as part of the B2B marketing plan to foster brand awareness and reputation.
