B-Fit Gym and Wellness Center Chain (250+ Franchises)
B-fit is a fitness chain with a deep commitment to empowering women and women entrepreneurs, boasting an exclusively women-owned franchise network spanning over 220 fitness and wellness centers across 52 Turkish cities. I worked in B-Fit as a CSR & Impact Marketing Manager for 2 years.
My Responsibilities:
♻️ Developed Comprehensive Digital Media Strategies, and CSR Projects, including an annual marketing plan, and provided regular reporting to support data-driven decision-making.
♻️ Managed and Optimized Ad Campaigns for all 220 franchises, focusing on Google Ads and Facebook, while targeting a broad range of B2B and B2C audiences.
♻️ Oversaw Corporate Websites and Social Media Contents, e-commerce platforms, blogs, and social media channels, ensuring alignment with branding and social responsibility initiatives.
♻️ Enhanced E-mail Marketing Efforts, crafting targeted campaigns that achieved a remarkable 70% year-over-year increase in open and click-through rates, including internal communications for franchisees and employees.
Impacts🌱: Good Health and Wellbeing, Empowering Women, Gender Equity. (Ashoka Fellowship)
