Eco-Farm Sustainability Strategy & E-commerce Marketing Management

Barbaros Farm is an Ecological Farm, Agrotourism, and Local Food Experiences Center founded by the Kempinski Hotel in Bodrum, Turkey. Barbaros Farm does natural agriculture without chemicals and serves gastronomic delicacies prepared with fresh products from the field in the ”Farm to Table” Restaurant. They organize Chef Events and workshops and deliver their fresh harvests to subscribers weekly.

Responsibilities:

♻️ Crafted Website and E-commerce Strategy: Proficiently converted design mockups into fully responsive and aesthetic web applications and product launch/landing pages.
♻️ Drove Traffic Growth & Lead Generation: Strategically implemented UI/UX principles, SEO best practices, and Paid-Ads resulting in robust traffic growth.
♻️ Sustainability-focused Content and Campaign Management: Successfully managed annual marketing budget, executing and optimizing paid media strategies in alignment with the business’ sustainability objectives.